BAckground
Microsoft provides cutting-edge cloud solutions such as Azure, in high demand among tech companies and manufacturers in Taiwan. However, complex deployments and unclear use cases present challenges for some customers. Nonetheless, Microsoft remains at the forefront of providing innovative technology solutions that reshape the digital landscape.
problem
Microsoft needs a native English marketing writer to produce regular case studies but struggles to find suitable candidates, resulting in subpar outcomes. They plan to combine video and photo content with each case study to improve quality and attract more customers.
solution
With our experience in simplifying complex technologies, we were able to publish regular, engaging case study articles that effectively demonstrated the real-world impact of Microsoft's solutions in Taiwan. By using a storytelling style that was both highly readable and informative, we provided a clear picture of how these solutions were transforming businesses in the region. Our approach effectively communicated the value of Microsoft's solutions, ultimately leading to increased sales and market share.
Impact
Our project with Microsoft resulted in several outstanding articles that gave customers a clearer understanding of the benefits of Microsoft's cloud solutions. This led to increased sales and greater international exposure for the company.
